Introducing Sober Nation Clothing Co!

Some of you may know about New Lyfe Clothing. The t-shirt line was started as an extension of Sober Nation a little more than a year ago. The idea behind Sober Nation has always been to grow the culture of recovery. To celebrate recovery as opposed to feeling stigmatized by it.

So much of the media only covers the ugliness off addiction, and very rarely does the media highlight the beautiful stories around people who get sober. Fashion has always been a part of defining culture. So naturally I thought that t-shirts would be a cool way to do this.

To my surprise, the brand took off. However, treating Sober Nation and New Lyfe Clothing as separate brands just doesn't make sense anymore. It's time to go all in!

From this point forward, Sober Nation will be designing drug-free and recovery related t-shirts. This is all part of the effort to "put recovery on the map."

I am very excited about this new venture and I hope you are too. Below are some of our newest and most popular designs!

Over the next few weeks, you will see some big changes with the site! I couldn't be more excited!

For full site go to shop.sobernation.com